featuring among others

This is the most
extraordinary time for people with a desire to make things

Spark for the Fire is for everyone who wants to excel. For the people who are passionate about what they want to do. For those whose imaginations demand to be put to use, in any discipline. It is for the youthful: in age, experience or attitude – and those who want to be – whether to kick-start a career or reignite an established one.

Now more than ever, youthful thinking can help spark the fire of creativity. This must-read book reveals how.

Six principles ofYouthful Thinking

“THE MOST INSPIRING THING I’VE EVER READ. I CAN’T RAVE ABOUT THIS ENOUGH, I URGE YOU TO READ IT.”

Gavin Strange, Aardman Animations

“A great and wise book”

Michael Wolff

Ian Wharton

Ian is a creative director at the global ideas and innovation agency AKQA. Previously a partner at tech startup Zolmo, Ian led the creative for the Apple Design Award-winning apps for Jamie Oliver, some of the top-grossing apps for iPhone and iPad with over 9 million downloads. During that time, Zolmo was ranked in Design Week’s Top 50 Design Consultancies.

After graduating best-of-show from university with short animated film Solar (2007), earning a Royal Television Society Award, he joined visual effects company The Mill as an art director. There he designed commercials for Audi, EA and game trailers for Sony. Ian has since been named an Art Directors Club ‘Young Gun’, one of BIMA’s Digital Hot 100 and Campaign Magazine’s A-List.

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